Looking to enter the Chinese Market? Recent consumer trends that may influence your market entry strategy in China

The Chinese economy slowed down in 2018 and many western companies and e-commerce sites are now feeling the full effects. Those looking to newly establish there may also now find the appetite of Chinese distributors, retailers and consumers for western brands to be diminished.

However, a few major consumer trends may

April 11th, 2019|Categories: China, International Expansion|Tags: |

New Country Manager India Appointed at Trade Horizons

Trade Horizons are delighted to announce the appointment of Sonia Katyal to the position of Country Manager India. Following her previous role at the CBI where she held the position of Head of India Office, Sonia also brings over 12 years of global experience in management consulting working for PwC and TCS.

November 1st, 2016|Categories: International Expansion, News|Tags: |

LatAm Edge Awards Finalists Announced

The finalists in the LatAm Edge Awards have been announced. Each company has been invited to London to take part in the final stage of the first British award for young ambitious Latin American tech companies looking to expand internationally, starting in the UK. The LatAm Edge Awards were launched with a view to identify ambitious Latin American companies with a proven business model and the potential for scalability within the UK and beyond, and help them realise international growth.

October 19th, 2016|Categories: International Expansion, News|Tags: |

Announcing The LatAm Edge Awards

Trade Horizons is very proud to announce the establishment of the LatAm Edge Awards - the first British Awards to assist the establishment and growth of Latin American Tech companies in the UK. The award identifies ambitious Latin American companies with a proven business model and the potential for scalability within the UK and beyond, and helps them realise international growth.

October 17th, 2016|Categories: International Expansion, News|Tags: |

5 Typical Fails in International Expansion – Part 5

The last market entry mistake is a trap that companies frequently fall into: this is the 'illusion' of being able to generate substantial new foreign income (attractive pricing and strong currency) based on only utilising home resources and costs (usually lower cost and weaker currency). This mistaken belief in the ability to create 'gold' from very little investment is surprisingly common and usually results in failure.

July 5th, 2016|Categories: International Expansion|