New Country Manager India Appointed at Trade Horizons

November 1st, 2016|Categories: International Expansion, News|Tags: |

Trade Horizons are delighted to announce the appointment of Sonia Katyal to the position of Country Manager India. Following her previous role at the CBI where she held the position of Head of India Office, Sonia also brings over 12 years of global experience in management consulting working for PwC and TCS.

LatAm Edge Awards Finalists Announced

October 19th, 2016|Categories: International Expansion, News|Tags: |

The finalists in the LatAm Edge Awards have been announced. Each company has been invited to London to take part in the final stage of the first British award for young ambitious Latin American tech companies looking to expand internationally, starting in the UK. The LatAm Edge Awards were launched with a view to identify ambitious Latin American companies with a proven business model and the potential for scalability within the UK and beyond, and help them realise international growth.

Announcing The LatAm Edge Awards

October 17th, 2016|Categories: International Expansion, News|Tags: |

Trade Horizons is very proud to announce the establishment of the LatAm Edge Awards - the first British Awards to assist the establishment and growth of Latin American Tech companies in the UK. The award identifies ambitious Latin American companies with a proven business model and the potential for scalability within the UK and beyond, and helps them realise international growth.

5 Typical Fails in International Expansion – Part 5

July 5th, 2016|Categories: International Expansion|

The last market entry mistake is a trap that companies frequently fall into: this is the 'illusion' of being able to generate substantial new foreign income (attractive pricing and strong currency) based on only utilising home resources and costs (usually lower cost and weaker currency). This mistaken belief in the ability to create 'gold' from very little investment is surprisingly common and usually results in failure.

5 Typical Fails in International Expansion – Part 3

June 21st, 2016|Categories: International Expansion|

A surprising, but not uncommon, market entry fail is when companies expand to a new territory and are not clear about what they are trying to achieve, nor have an approach that defines tactical objectives and a clear estimate of the costs of the exercise. It's an approach which is entirely, 'Let's start and see".

5 Typical Fails in International Expansion – Part 2

June 14th, 2016|Categories: International Expansion|

Following on from my previous post, the second typical fail I frequently see in international expansion across many business sectors is what we call "Trying to be All Things To All People". Generally this is an error that happens when companies have not taken the required time to study the foreign market they are looking to enter and they have no focus.