International Business Expansion Experts

Trade Horizons was established in 2013 with the ambition of helping SME companies around the world fulfil their international expansion goals and succeed in entering new markets.

Nick Jordan
Nick JordanCEO
Over 20 years experience of working in global multinationals, running his own consulting company and a number of startups. A Tech London Advocate.

Specialist Sectors: Financial Services, Waste Management, Engineering, Auto, Technology, Biotechnology

Markets: UK, US, Africa, Italy, France, Nordics, Middle East, LatAm

Damon Bonser
Damon BonserDirector
More than 10 years running his own product and manufacturing companies. Expertise in expanding brands into new markets. Heavily involved in raising investment for early stage product and design businesses.

Specialist Sectors: Retail, Manufacturing, Design, Startups

Markets: UK, US, Hong Kong & China

Gillian Kerr
Gillian KerrCMO
A international career of launching brands, products and services successfully into markets around the world.

Specialist Sectors: FMCG, Auto, Media, Communications, Technology, Startups, Apps

Markets: UK, Asia Pacific, East & Western Europe, LatAm

Sonia Katyal
Sonia KatyalCountry Manager: India
Sonia has extensive global experience gained working for PwC, in investment banking, business policy advocacy and as Head of CBI India.

Specialist Sectors: IT/ITES, Financial Services, Capital Goods, Private Equity

Markets: India, UK, US, Russia, Europe

Foreign Direct Investment & UK Market Entry

80% of Companies Fail in Market Entry

A wealth of statistics show that companies that expand their business internationally significantly outperform companies that do not and yet a move into a new market is a risky journey.

Four out of five companies fail in market entry 1 with failure rates even higher for SMEs. Despite this, little help is available that is cost-accessible and practically focused to help them navigate successfully through the market entry process.

We wanted to change this and provide cost-effective, comprehensive, action orientated support for SMEs that helps them accelerate towards sales and profits in new markets, whilst minimising the risks.

Trade Horizons Offers The Solution

All of our Directors have extensive experience of market entry across the world and have worked for large multinational companies, as well as small entrepreneurial companies that they have developed and run themselves.

They understand fully the pressures on SME companies to seek additional incomes by expanding to new markets to fulfil business objectives, and the many risks and challenges that such an exercise entails.

All of our Client Directors, Delivery Partners, Associates and Specialist Market Experts meet the Trade Horizons criteria of being able to offer our clients a complete range of market entry services.

UK Market Entry Solutions

Local Knowledge & Insight

Global Experience & Outlook

Sector Experience & Expertise