80% of Companies Fail in Market Entry
A wealth of statistics show that companies that expand their business internationally significantly outperform companies that do not and yet a move into a new market is a risky journey.
Four out of five companies fail in market entry 1 with failure rates even higher for SMEs. Despite this, little help is available that is cost-accessible and practically focused to help them navigate successfully through the market entry process.
We wanted to change this and provide cost-effective, comprehensive, action orientated support for SMEs that helps them accelerate towards sales and profits in new markets, whilst minimising the risks.