We work with SME companies from across the world, who are looking to expand into the UK. The first question we always ask of any business that contacts us, is do you have a market entry plan? And surprisingly, the answer is often 'no'. Here are the five top issues businesses can hit when they don't have a market entry.
Trade Horizons is delighted to be supporting TechDayHQ with its first TechDay event outside of the US, in London on 27th October 2016. Over 200 startups and 7,500+ press, investors and early adopters from the UK, Europe and the US will be attending the event which will be held at Old Billingsgate in the heart of London.
Following the UK vote to leave the EU, many international businesses that were planning to expand to the UK - or who are (or were) already in the process of doing so - are asking what to do now? How do we proceed? In our article we outline some key facts and Trade Horizons' general perspective.
As the UK economy continues to outperform other EU markets, many international brands are choosing the UK as a launch platform to enter Europe. However with such diverse cultures and tastes, aesthetic preferences, languages, and legal disclosures, how can a brand successfully steer through the landmine of product packaging and deliver not only a legally compliant product, but also one that appeals to the consumers of the UK and rest of EU? To help get you started, here are 7 tips for making sure your product packaging is fit for UK market entry.
With the UK growing faster than any other economy in Europe, and household spending rapidly on the increase, many European manufacturers are eyeing up Britain as a lucrative export market and vital source of sales growth. On top of this, a strengthening Pound (GBP) against the Euro (EUR) means that products being exported from the Eurozone into the UK are becoming considerably cheaper than their US and UK competitors. So how do you establish a robust and attractive pricing strategy for your products in the UK? Here are our top 5 tips.