As the UK economy continues to outperform other EU markets, many international brands are choosing the UK as a launch platform to enter Europe. However with such diverse cultures and tastes, aesthetic preferences, languages, and legal disclosures, how can a brand successfully steer through the landmine of product packaging and deliver not only a legally compliant product, but also one that appeals to the consumers of the UK and rest of EU? To help get you started, here are 7 tips for making sure your product packaging is fit for UK market entry.
With the UK growing faster than any other economy in Europe, and household spending rapidly on the increase, many European manufacturers are eyeing up Britain as a lucrative export market and vital source of sales growth. On top of this, a strengthening Pound (GBP) against the Euro (EUR) means that products being exported from the Eurozone into the UK are becoming considerably cheaper than their US and UK competitors. So how do you establish a robust and attractive pricing strategy for your products in the UK? Here are our top 5 tips.