Launching your product into a new country? Key to achieving your sales objectives will be getting into the right retailers, but in a developed, sophisticated market, this can be very challenging. Here are 5 tips for new market entrants with products on how to develop sales.
As the UK economy continues to outperform other EU markets, many international brands are choosing the UK as a launch platform to enter Europe. However with such diverse cultures and tastes, aesthetic preferences, languages, and legal disclosures, how can a brand successfully steer through the landmine of product packaging and deliver not only a legally compliant product, but also one that appeals to the consumers of the UK and rest of EU? To help get you started, here are 7 tips for making sure your product packaging is fit for UK market entry.