Market Entry Blog

International business expansion guidance and advice

Market Entry Blog

Trade Horizons’ Market Entry Blog

Our market entry blog covers a range of topics relating to international business expansion. Articles tackle many different subjects, including the initial planning and preparation stages of growing your business, advances in technology you can take advantage of, through to sales & marketing, packaging and branding advice. Written by leading experts in their field, you’ll be sure to find something of interest and real-world practical advice if you are looking to grow your business around the world.

Latest Articles

Meet the German Federal State of Saxony – The robotics place to be in the heart of Europe

Meet representatives of one of Europe's leading robotics centers at the Automate Show 2024 (May 6th – 9th, 2024). Discover Saxony’s / Germany’s robotics & automation value chain, meet potential partners, find out how to enter the rising market and establish sustainable cooperation. The Saxony Trade & Invest Corp. (WFS) invites US-based companies and networks to an info event with and about Saxony – a German region with more than 200-year tradition as a mechanical engineering location, where digitalization and automation are more than just production processes. Participation at the event is free of charge.

29th January 2024|Trade Mission|

Clustervermarktung USA für Automotive-Unternehmen

Vom 24. bis zum 28. Juni 2024 führt Trade Horizons Limited, im Auftrag der Germany Trade and Invest Gesellschaft für Außenwirtschaft und standortmarketing mbH und in Zusammenarbeit mit saaris – saarland.innovation&standort e.V. sowie der gwSaar – Gesellschaft für Wirtschaftsförderung Saar mbH, eine Clustervermarktungsreise in die USA (San Francisco, Silicon Valley) durch. Die Reise richtet sich an im Saarland ansässige Unternehmen aus dem Bereich Automotive mit Schwerpunkt auf Cyber Security, AI, und Big Data. Die Zielgruppe beinhaltet kleine und mittlere Unternehmen (Produktion, Zulieferbetriebe, Vertrieb, Dienstleistung usw.), Forschungs- und Entwicklungseinrichtungen (inklusive Universitäten), Start-ups und Netzwerke.

24th January 2024|Trade Mission|

Trade News January #4: Geopolitics, Taiwan, Tuscany, Delhi, Indonesia, Lagos, Africa, Canada

In an increasingly interconnected world, the dynamics of global trade are constantly evolving. McKinsey's insightful article, "Geopolitics and the geometry of global trade," provides a comprehensive analysis of these changes. The article explores how geopolitical distance impacts global goods trade, with a particular focus on globally concentrated products. It highlights the shifting trade patterns of major economies like China, Germany, the UK, and the US, and emerging economies like those in the Association of Southeast Asian Nations, Brazil, and India. The article also delves into the surge of greenfield investment flowing to developing economies, particularly in Africa and India. With a forward-looking perspective, it discusses the future trade-offs and strategies businesses need to adopt to navigate this uncertain landscape. The article is a must-read for anyone seeking to understand the complex interplay between geopolitics and global trade.

22nd January 2024|General|

Trade News January #3: Nigeria, UK-Turkey, Vietnam-Czech, Kazakhstan, Poland, Egypt

In the dynamic landscape of global economics, Nigeria is emerging as a promising pole of growth. With its rich natural resources and low cost of labour, the country has become the third host economy for Foreign Direct Investment (FDI) in Africa, behind Egypt and Ethiopia. In 2021, FDI flows to Nigeria totalled USD 4.8 billion, more than doubling from the previous year. Despite the challenges of widespread corruption, political instability, and infrastructural issues, Nigeria has shown a remarkable resilience and adaptability. The recent efforts by the Nigerian government to merge trade, industry, and investment under the ambit of the Federal Ministry of Industry, Trade and Investment reflect a strategic move to improve its trading and investment environment. This initiative, coupled with the country's intention to diversify its economy away from oil by building a competitive manufacturing sector, has piqued the interest of foreign investors.

15th January 2024|General|

Trade News January 2: Korea, Cambodia, Ukraine, Elections, South Africa, Namibia

South Korea, a nation known for its technological prowess, has drawn a record amount of foreign direct investment (FDI) in 2023. This surge in investment is a testament to the growing confidence in South Korea's technology sector, which has become more deeply embedded in global supply chains since the pandemic. In 2023, about $18.8 billion of funds flowed into South Korea, marking a 3.4% increase from the previous year. The electronics sector accounted for $3 billion of the total investment. This sector is underpinned by two major pillars: semiconductors and rechargeable batteries.

9th January 2024|General|
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