With the UK growing faster than any other economy in Europe, and household spending rapidly on the increase, many European manufacturers are eyeing up Britain as a lucrative export market and vital source of sales growth. On top of this, a strengthening Pound (GBP) against the Euro (EUR) means that products being exported from the Eurozone into the UK are becoming considerably cheaper than their US and UK competitors. So how do you establish a robust and attractive pricing strategy for your products in the UK? Here are our top 5 tips.
This is the second of two articles providing guidance on UK visa options for non-EU nationals looking to establish their businesses in the UK. This article gives an overview of applying for the Tier 1 (Entrepreneur) Visa.
When expanding your business internationally and moving into a new country or territory for the first time, it is vital to consider whether your brand translates well into the new market. Cultural differences, a symbol, colour or strapline that works well in your home country may have very different meanings in another and may even cause a market entry fail. Using well known brands as examples we consider 10 key factors that caused problems because some aspect of their brand did not translate.
In the world of International Market Expansion a lot of market entry initiatives fail due to execution of the strategy, or even due to the lack of a strategy in the first place. We've outlined five common mistakes that cause companies to give up completely, retreat, require more money than planned, or need more investment of resources to make it work.
Making sure you understand the visa that's right for you when setting up a business in the UK is very important. Seeking correct advice will ensure that you get the correct visa in time and that you don't prejudice your application by starting business activities too soon. This is the first of two articles to assist non-EU nationals seeking to bring their business to the UK.
All too often companies jump into a new market without thinking through all the implications, so it's no wonder that 4 out of 5 companies fail when entering a new market, a figure that's even higher for SMEs. Many companies fail due to a lack of understanding about the new market and many key questions should be thoroughly considered to ensure the best chances of success. Here we discuss what a Go-To-Market plan actually looks like.