Extensive Experience

The right skills to ensure market entry success

Successful Market Entry

Successful Market Entry Experience

Trade Horizons offers flexible, responsive support to ambitious companies to deliver breakthrough solutions and to help them realise their international expansion goals. We have extensive experience and a proven track record of helping clients of all sizes, in many different business sectors throughout the world, to achieve a successful market entry.

A Proven Track Record

We are privileged to assist clients from around the world enter new markets, helping a wide spectrum of companies of different size, maturity and market sector.

Our approach means that whatever your market sector, specialism or target market, we can provide you with the right local insights, tools, support and connections to help make your market entry a success.

The breadth of experience of the Trade Horizons team allows us to leverage global experience across a huge range of industry sectors to bring innovative solutions and approaches together to define the optimum solution to assist our clients.

Successful Market Entry Experience

Recent sectors we have advised on:

Green Economy

  • Waste Management

  • Marine Water Treatment

  • Home Insulation

  • Plant-based Disinfectants

Branded & Consumer Goods

  • Skincare & Toiletries

  • Fashion & Clothing

  • Household Products

  • Retail Chain


  • FinTech

  • Software Platform

  • Big Data

  • IT Services

Food & Drink

  • Wine

  • Spirits

  • Health Foods

  • Snacks

Advanced Manufacturing

  • Speciality Chemicals

  • Bespoke Furniture

  • Hydraulic Lifts

  • Automotive Parts

Life Sciences

  • Medical Devices

  • Blood testing services

  • Non-prescription health products

Recent Client Projects

Brief summaries of some of the recent projects we have undertaken for our clients:


Develop a go-to-market plan for European FinTech company

Preparation Phase

Development of a UK go-to-market plan, strategy and associated business case for a young European FinTech company.

Technology Sector – Europe


1:1 customer research and lead generation for offshore Tech services

Launch Phase

Assistance with the development of a sales pipeline through lead generation activities and target customer introductions for an offshore tech services business.

Technology Sector – India


Evaluate opportunity for import of technical sportswear

Advisory Phase

Research and development of a strategy to bring an innovative leisure product into the UK for an Eastern European entrepreneurial company.

FMCG Sector – LatAm


Market entry project

Growth Phase

Helped a Home Automation company access and develop the UK market. Identified positioning and route to market, quadrupled the dealer count and started successful negotiations with industry leading distributor.

IOT / Home Automation Sector – UK


Determine primary route to market for multi-services Tech company

Preparation Phase

Defining the focus for market entry and a staged plan for European expansion thereafter was key for a rapidly growing, successful mid-sized Latin American company.

Technology Sector – LatAm


Identify and prioritise global expansion opportunities

Advisory Phase

A market selection and prioritization project for a UK FMCG company seeking new income streams in Asia and the US.

FMCG Sector – UK

Successful Market Entry Experience

Real World Experience

Statistics show that companies who expand their business internationally significantly outperform companies that do not, yet four out of every five companies fail in market entry. Trade Horizons helps businesses accelerate towards sales and profits in new markets, whilst minimising the risks, to ensure market entry success.

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