Identify, Develop & Grow New Sustainable Revenues
Market Entry Alignment, Preparation & Launch
We support companies during the key phases of market entry to establish in a new geography – Align, Prepare and Launch. Throughout the market entry process we help drive revenue and commercial success by providing the specialised end-to-end knowledge, skills and support you need to facilitate the greatest chance of success.
Phase 1 – Align
Developing Your ‘Go To Market’ Plan
The key to a successful Market Entry is appreciating how a new proposition will fit into the chosen market. Understanding competitors, the market dynamics, the end customer segments and their buying behaviour, channels, pricing and promotion are among the most important in making a commercial success and delivering returns on investment.
Trade Horizons has developed a comprehensive, yet flexible, methodology through years of guiding companies through the decisions prior to launch.
Phase 2 – Prepare
Creating a Successful Business Operation
Execution of all of the required activities in order to legally trade and deliver to customers in a new market requires in depth knowledge and experience. Validating all of the components of the chosen market entry mode ensures that when sales leads are generated these can be fulfilled.
We use the term ‘localisation’ to encompass the process of building in market capability that can leverage your existing processes and experience while presenting to the market in a language, style and format that facilitates sales. We deploy a series of client engagement models to support, augment or fully outsource this critical phase.
Phase 3 – Launch
Developing and Growing Your Business
Combining disciplined commercial experience with entrepreneurial agility is the key to meeting and exceeding well thought out plans. By offering our clients access to flexible resourcing and seasoned local expertise we support our clients in executing their Market Entry plans and ensuring they reach a sustainable critical mass as quickly as possible.
We can help you with any specific aspect of your growth plan, as well as an overall assessment of your current position and development of the plan itself.
