Registrations open: A great way to discover opportunities available to American businesses who intend to expand in one of Germany’s leading automotive markets.

From Sept. 23rd – 27th, 2024, Trade Horizons Limited, on behalf of Germany Trade and Invest Gesellschaft für Außenwirtschaft und Standortmarketing mbH and in cooperation with Invest in Niedersachsen is organizing a Germany-bound Road Show to the state of Niedersachsen (Lower Saxony).

About Niedersachsen:

Invest in Niedersachsen is a brand of the Niedersachsen Ministry for Economic Affairs, Transport, Housing and Digitalisation. We provide all important regional and sector specific information you need for your decision to settle your business in Niedersachsen, free of charge and from a single source.

Niedersachsen is Germany’s second biggest federal state and lies directly on the North Sea, boasting 300 km of coastline. Its excellent infrastructure with nine seaports, Germany’s only deepwater port and the fastest connections via road, rail, air and water to international markets makes Niedersachsen an attractive proposition for businesses. Furthermore, in 2022 our first German LNG terminal opened here on the coast at Wilhelmshaven – and we will continue to develop the whole of Niedersachsen for clean and, most importantly, affordable energy for all of Germany.

As a venue for international trade fairs, the capital city, Hannover, attracts professionals from across the globe. Niedersachsen as a business location is home to numerous global players and ‘hidden champions’ and boasts a strong, thriving, internationally oriented network of small and medium-sized enterprises: Volkswagen, Continental, KIND, Sartorius, Ottobock, Bosch, Sennheiser and many other world-renowned companies are based in Niedersachsen. Furthermore, Niedersachsen is the no. 1 German state for renewable energy – and thus offers the best conditions for green hydrogen.

Thanks to its outstanding universities and research facilities, Niedersachsen has excellent opportunities for innovative companies and is home to Braunschweig, one of Europe’s most research-intensive regions.

Jade-Weser-Port, Source: Land Niedersachsen – Frank Schinski


Germany Trade and Invest (GTAI) has tasked Trade Horizons with the identification and acquisition of a delegation formed by USA-based businesses, manufacturers and suppliers, research institutions, and networks, operating in the field of automotive to take part in a trade and FDI business trip to Germany.

The roadshow is a great opportunity for the participants to meet all the relevant stakeholders and representatives of the local German business ecosystem at once.

The number of participants is capped, and the selected applicants will be able to experience first-hand the opportunities presented by Niedersachsen’s market players.


Who should join:

Executives and decisionmakers from US-based companies, manufacturers, suppliers, research institutions, and networks operating in the automotive sector.

The opportunity on offer:

  • The itinerary organization, hotel accommodation, selected lunches/dinners, and internal travel during the trip, will be borne by GTAI. Flights and airport transfers as well as most meals are to be paid individually by the participants.
  • An intensive 5-day program of visits to companies, industrial hubs, and research institutions across Niedersachsen, one of the biggest states of Germany.
  • Networking events with industry players, authorities, and stakeholders
  • Briefings on market developments, initiatives, and opportunities for participants.

How to join? Contact Tom Bainbridge

Associate Consultant North America

+1 (614) 316-7339

Featured image Port of Emden, Source: Land Niedersachsen (State of Niedersachsen)