Blog Category: Market Entry
How do firms go International? –closer look at entry strategies
Risk should be at the heart of all decisions a company makes when it considers entering international markets. The more the risk, the more value a qualified advisor brings to the project. This article takes a look at the country selection process, timing, size of entry and the different methods ...
International Expansion – Can It Be Done Remotely?
At the start of any international expansion project it is usual to visit the targeted country or countries to get a better understanding of the market and kickstart the project. But what if you can't do that?
Trade Horizons named London Trading Company of the Year
The awards, which celebrate small and medium-sized enterprises, recognise those that provide a personal touch for their customers and thrive in highly competitive markets. Trade Horizons impressed judges with their personal manner, consistency of their reviews and overall attentiveness to clients. It is their second award in recent months, after being named Best UK Market Entry Execution Specialist by the Small Business Awards in February.
The UK’s Top Indian Companies
The latest India Meets Britain Tracker, produced by Grant Thornton UK LLP and the Confederation of Indian Industry, gives a fantastic snapshot of the fastest-growing Indian companies in the UK. According to the report, 62 companies achieved an annual growth rate of 10% or more this year.
Recent Consumer Trends & Market Entry Strategy in China
The Chinese economy slowed down in 2018 and many western companies and e-commerce sites are now feeling the full effects. Those looking to newly establish there may also now find the appetite of Chinese distributors, retailers and consumers for western brands to be diminished.
Local Knowledge is Key to International Trade
I spent an interesting day yesterday seeing both sides of the market entry challenge, from two differing perspectives. My morning was spent with a Bengal delegation of technology companies, at an event arranged by the East India Department for International Trade (DIT). As always there was interest and concern over the UK Visa requirements and we got an update from the DIT on impending changes to the UK visa system.
Market Entry Specialist Trade Horizons Wins Award
Trade Horizons has been named Best UK Market Entry Execution Specialist, as part of the 2018 Small Business Awards. Now in their third year, the Small Business Awards run by Corporate Vision Magazine recognise the outstanding achievements, dedication and hard work of those teams and individuals running small businesses today.
The Top 5 Reasons You Need a Market Entry Plan
We work with SME companies from across the world, who are looking to expand into the UK. The first question we always ask of any business that contacts us, is do you have a market entry plan? And surprisingly, the answer is often "no". Here are the five top issues businesses can hit when they don't have a market entry.
Market Entry: Selecting the Right Lead Person – 3 Key Soft Skills
Preparation is essential when expanding to a new market - it will make the difference between success or failure. However, the success of your market entry plan will also be dependent on the right lead person in the new market. Do they possess the right 'soft skills' to execute your plan and develop your business? Three essential 'soft skills' are considered here for selecting the right person to lead your market entry.
Exporting to the UK? 5 Tips for Setting the Right Price
With the UK growing faster than any other economy in Europe, and household spending rapidly on the increase, many European manufacturers are eyeing up Britain as a lucrative export market and vital source of sales growth. On top of this, a strengthening Pound (GBP) against the Euro (EUR) means that products being exported from the Eurozone into the UK are becoming considerably cheaper than their US and UK competitors. So how do you establish a robust and attractive pricing strategy for your products in the UK? Here are our top 5 tips.