Blog Category: Market Entry

Trade Horizons named London Trading Company of the Year

The awards, which celebrate small and medium-sized enterprises, recognise those that provide a personal touch for their customers and thrive in highly competitive markets. Trade Horizons impressed judges with their personal manner, consistency of their reviews and overall attentiveness to clients. It is their second award in recent months, after being named Best UK Market Entry Execution Specialist by the Small Business Awards in February.

19th September 2019|Market Entry, News|

Local Knowledge is Key to International Trade

I spent an interesting day yesterday seeing both sides of the market entry challenge, from two differing perspectives. My morning was spent with a Bengal delegation of technology companies, at an event arranged by the East India Department for International Trade (DIT). As always there was interest and concern over the UK Visa requirements and we got an update from the DIT on impending changes to the UK visa system.

Market Entry Specialist Trade Horizons Wins Award

Trade Horizons has been named Best UK Market Entry Execution Specialist, as part of the 2018 Small Business Awards. Now in their third year, the Small Business Awards run by Corporate Vision Magazine recognise the outstanding achievements, dedication and hard work of those teams and individuals running small businesses today.

15th February 2019|Market Entry, News|

The Top 5 Reasons You Need a Market Entry Plan

We work with SME companies from across the world, who are looking to expand into the UK. The first question we always ask of any business that contacts us, is do you have a market entry plan? And surprisingly, the answer is often "no". Here are the five top issues businesses can hit when they don't have a market entry.

15th January 2019|Market Entry|

Market Entry: Selecting the Right Lead Person – 3 Key Soft Skills

Preparation is essential when expanding to a new market - it will make the difference between success or failure. However, the success of your market entry plan will also be dependent on the right lead person in the new market. Do they possess the right 'soft skills' to execute your plan and develop your business? Three essential 'soft skills' are considered here for selecting the right person to lead your market entry.

14th May 2015|Market Entry|

Exporting to the UK? 5 Tips for Setting the Right Price

With the UK growing faster than any other economy in Europe, and household spending rapidly on the increase, many European manufacturers are eyeing up Britain as a lucrative export market and vital source of sales growth. On top of this, a strengthening Pound (GBP) against the Euro (EUR) means that products being exported from the Eurozone into the UK are becoming considerably cheaper than their US and UK competitors. So how do you establish a robust and attractive pricing strategy for your products in the UK? Here are our top 5 tips.

Will My Brand Translate? 10 Factors to Consider When Entering a New Market

When expanding your business internationally and moving into a new country or territory for the first time, it is vital to consider whether your brand translates well into the new market. Cultural differences, a symbol, colour or strapline that works well in your home country may have very different meanings in another and may even cause a market entry fail. Using well known brands as examples we consider 10 key factors that caused problems because some aspect of their brand did not translate.

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