Market Entry Blog

International business expansion guidance and advice

Market Entry Blog

Trade Horizons’ Market Entry Blog

Our market entry blog covers a range of topics relating to international business expansion. Articles tackle many different subjects, including the initial planning and preparation stages of growing your business, advances in technology you can take advantage of, through to sales & marketing, packaging and branding advice. Written by leading experts in their field, you’ll be sure to find something of interest and real-world practical advice if you are looking to grow your business around the world.

Latest Articles

Trade Update November #1: Madagascar, Germany, South Korea, Malaysia, EU, Saudi

Madagascar, the fourth largest island in the world, is embarking on an ambitious journey to transform its energy sector. With a population of over 28 million, the island nation is heavily reliant on traditional biomass and imported fossil fuels, which pose significant environmental and economic challenges. However, the government and various stakeholders are now focusing on harnessing the island's abundant renewable energy resources to create a sustainable and resilient energy future.

3rd November 2024|General|

Trade Update October #5: CPTPP, Serbia, Thailand, Germany, UKEF

As the UK prepares to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) by the end of 2024, Made in Britain is hosting an insightful online session on November 12th. This event aims to equip UK manufacturers with the knowledge and connections needed to successfully export to the Asia Pacific region. Event Highlights The session will feature presentations from two UK manufacturing companies, including Roman Ltd, which has a strong track record of exporting to over 70 countries. Attendees will also hear from the UK Department for Business and Trade’s Asia Pacific team, who will provide valuable advice on leveraging the benefits of the CPTPP.

27th October 2024|General|

Brandenburg meets Malaysia!

Vom 24. bis zum 28. Juni 2024 führt Trade Horizons Limited, im Auftrag der Germany Trade and Invest Gesellschaft für Außenwirtschaft und standortmarketing mbH und in Zusammenarbeit mit saaris – saarland.innovation&standort e.V. sowie der gwSaar – Gesellschaft für Wirtschaftsförderung Saar mbH, eine Clustervermarktungsreise in die USA (San Francisco, Silicon Valley) durch. Die Reise richtet sich an im Saarland ansässige Unternehmen aus dem Bereich Automotive mit Schwerpunkt auf Cyber Security, AI, und Big Data. Die Zielgruppe beinhaltet kleine und mittlere Unternehmen (Produktion, Zulieferbetriebe, Vertrieb, Dienstleistung usw.), Forschungs- und Entwicklungseinrichtungen (inklusive Universitäten), Start-ups und Netzwerke.

22nd October 2024|Trade Mission|

Trade Update October #4: Equinix, Ethiopia, Spain, US, Africa, Switzerland, India

Equinix, a leading global data center operator, has announced a significant joint venture with Singapore’s sovereign wealth fund, GIC, and the Canada Pension Plan Investment Board (CPP Investments). This partnership aims to raise over $15 billion to expand Equinix’s U.S. data center footprint. The joint venture, established on October 1, 2024, is set to accelerate the growth of Equinix’s xScale data center portfolio. This expansion is driven by the increasing demand for data storage and processing power, fueled by the rise of artificial intelligence (AI) and cloud computing. The new facilities will cater to hyperscale customers, including major technology companies such as Amazon, Microsoft, and Google.

21st October 2024|General|

Trade Update October #3: Hungary, India, Africa, Philippines

In a significant shift from its previous methodology, the World Bank has launched the "Business Ready 2024" report, a revamped version of the former "Doing Business" rankings. This new report evaluates the business climates of 50 economies across three critical pillars: regulatory framework, public services, and operational efficiency. The top performers in these categories are Hungary, Estonia, and Singapore, respectively.

7th October 2024|General|
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