International business expansion guidance and advice
Trade Horizons’ Market Entry Blog
Our market entry blog covers a range of topics relating to international business expansion. Articles tackle many different subjects, including the initial planning and preparation stages of growing your business, advances in technology you can take advantage of, through to sales & marketing, packaging and branding advice. Written by leading experts in their field, you’ll be sure to find something of interest and real-world practical advice if you are looking to grow your business around the world.
Latest Articles
Trade Update November #3: Milan, Hong Kong-Peru, Thailand-South Korea, India-US, Azerbaijan
In recent years, the tech industry's insatiable demand for energy has led to a surprising resurgence in nuclear power, particularly through the development of small modular reactors (SMRs). Companies like Google, Amazon, and Microsoft are at the forefront of this movement, investing heavily in these advanced nuclear technologies to power their vast data centers and support their AI ambitions.
Trade Update November #2: Nuclear, Hyundai, EVs, Vietnam, South Korea, Turkey
In recent years, the tech industry's insatiable demand for energy has led to a surprising resurgence in nuclear power, particularly through the development of small modular reactors (SMRs). Companies like Google, Amazon, and Microsoft are at the forefront of this movement, investing heavily in these advanced nuclear technologies to power their vast data centers and support their AI ambitions.
Trade Update November #1: Madagascar, Germany, South Korea, Malaysia, EU, Saudi
Madagascar, the fourth largest island in the world, is embarking on an ambitious journey to transform its energy sector. With a population of over 28 million, the island nation is heavily reliant on traditional biomass and imported fossil fuels, which pose significant environmental and economic challenges. However, the government and various stakeholders are now focusing on harnessing the island's abundant renewable energy resources to create a sustainable and resilient energy future.
Trade Update October #5: CPTPP, Serbia, Thailand, Germany, UKEF
As the UK prepares to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) by the end of 2024, Made in Britain is hosting an insightful online session on November 12th. This event aims to equip UK manufacturers with the knowledge and connections needed to successfully export to the Asia Pacific region. Event Highlights The session will feature presentations from two UK manufacturing companies, including Roman Ltd, which has a strong track record of exporting to over 70 countries. Attendees will also hear from the UK Department for Business and Trade’s Asia Pacific team, who will provide valuable advice on leveraging the benefits of the CPTPP.
Brandenburg meets Malaysia!
Vom 24. bis zum 28. Juni 2024 führt Trade Horizons Limited, im Auftrag der Germany Trade and Invest Gesellschaft für Außenwirtschaft und standortmarketing mbH und in Zusammenarbeit mit saaris – saarland.innovation&standort e.V. sowie der gwSaar – Gesellschaft für Wirtschaftsförderung Saar mbH, eine Clustervermarktungsreise in die USA (San Francisco, Silicon Valley) durch. Die Reise richtet sich an im Saarland ansässige Unternehmen aus dem Bereich Automotive mit Schwerpunkt auf Cyber Security, AI, und Big Data. Die Zielgruppe beinhaltet kleine und mittlere Unternehmen (Produktion, Zulieferbetriebe, Vertrieb, Dienstleistung usw.), Forschungs- und Entwicklungseinrichtungen (inklusive Universitäten), Start-ups und Netzwerke.
Trade Update October #4: Equinix, Ethiopia, Spain, US, Africa, Switzerland, India
Equinix, a leading global data center operator, has announced a significant joint venture with Singapore’s sovereign wealth fund, GIC, and the Canada Pension Plan Investment Board (CPP Investments). This partnership aims to raise over $15 billion to expand Equinix’s U.S. data center footprint. The joint venture, established on October 1, 2024, is set to accelerate the growth of Equinix’s xScale data center portfolio. This expansion is driven by the increasing demand for data storage and processing power, fueled by the rise of artificial intelligence (AI) and cloud computing. The new facilities will cater to hyperscale customers, including major technology companies such as Amazon, Microsoft, and Google.
