Market Entry Blog

International business expansion guidance and advice

Market Entry Blog

Trade Horizons’ Market Entry Blog

Our market entry blog covers a range of topics relating to international business expansion. Articles tackle many different subjects, including the initial planning and preparation stages of growing your business, advances in technology you can take advantage of, through to sales & marketing, packaging and branding advice. Written by leading experts in their field, you’ll be sure to find something of interest and real-world practical advice if you are looking to grow your business around the world.

Latest Articles

Trade Update February #4: North Carolina, Nearshoring, Oman, GCC, Space India

1.     Unlocking Innovation: North Carolina's Thriving Tech Landscape In the heart of the American South lies a dynamic and rapidly evolving tech ecosystem: North Carolina. Known for its rich history, picturesque landscapes, and vibrant culture, this state has quietly transformed itself into a hub of innovation, drawing attention from entrepreneurs, researchers, and investors alike. The Research Triangle: Where Ideas Take Flight At the epicentre of North Carolina's tech revolution stands the Research Triangle Park (RTP)—a sprawling 7,000-acre expanse that bridges the cities of Raleigh, Durham, and Chapel Hill. RTP is more than just a physical location; it's a crucible of creativity where academia, industry, and government intersect. Here, world-class universities collaborate with Fortune 500 companies, startups, and research institutes. The result? A melting pot of ideas that fuels breakthroughs in fields ranging from biotechnology to artificial intelligence.

26th February 2024|General|

Trade News February #3: Africa, Nigeria, EU, Vietnam, Thailand

In the 21st century world the economic landscape is continually evolving. One of the most significant trends of recent years has been the surge in Foreign Direct Investment (FDI) from the Gulf Cooperation Council (GCC) countries into Africa. This article explores this burgeoning economic relationship, shedding light on the motivations behind the investments, the sectors targeted, and the implications for both the GCC and Africa.

20th February 2024|General|

Trade Mission UK Artificial Intelligence to Bremen, Germany

From June 10th – 13th 2024, Trade Horizons Limited, on behalf of Germany Trade & Invest (GTAI) and Bremeninvest – the international brand of Bremen’s Economic Development (WFB Wirtschaftsförderung Bremen GmbH), is organising a Trade Mission to the German Federal State of Bremen. The UK delegation will benefit from the Bremen AI Days and take part of the programme focusing on high-tech companies and B2B networking.

Trade News February #2: Pakistan, Spain, Europe screening, India

According to the UNCTAD's 2022 World Investment Report, FDI inflows to Pakistan stood at USD 2.1 billion in 2021, remaining stable compared to the previous year. The total stock of FDI reached USD 32.9 billion, equivalent to approximately 9.5% of Pakistan's GDP. The financial sector receives the highest FDI, followed by the chemicals industry and construction. China remains the dominant investor, but recently, the United Kingdom, South Korea, and Japan have increased their investments. In FY 2022, Pakistan attracted FDI amounting to USD 1.86 billion, with significant inflows in energy, financial services, and oil and gas sectors. Chinese investment, despite a 29% decline due to slowdown in China-Pakistan Economic Corridor (CPEC) projects, remained consistent. The U.S. and Switzerland were also notable investors. Pakistan's attractiveness for investment is gradually improving, although challenges such as security concerns, electricity shortages, and a cumbersome investment climate persist. It ranks lower than neighbouring India but on par with Sri Lanka and Bangladesh in terms of investment potential. Foreign investors (except Indian and Israeli citizens/businesses) can establish, own, operate, and dispose of interests in most types of businesses in Pakistan, subject to certain restrictions.

12th February 2024|General|

Trade News Feb #1: US, Vietnam, Hungary, Saudi, France, Ireland, Japan

As the global economy interlaces nations and markets, two states emerge as beacons of prosperity: Texas and Florida. These sun-kissed lands, each with its unique allure, beckon investors, entrepreneurs, and visionaries. In this article, we delve into their success stories, dissecting the strategies that have propelled them to the forefront of FDI. From the sprawling plains of Texas to the vibrant shores of Florida, let's embark on a journey where trade meets tenacity, and borders blur into opportunity.

5th February 2024|General|

Trade News January #5: Chinese chips, UAE, Nordic wind, Vietnam Germany, Bangladesh

According to a report by the United Nations Conference on Trade and Development (UNCTAD), greenfield FDI announcements in the UAE rose by 28% in Q3 2023, marking the second-highest number recorded in the world after the US. The report also stated that the UAE has seen significant growth in the information and communications technology (ICT) sector, with ICT spending expected to reach $6.27bn by 2024. The UAE government has been working to diversify its economy away from hydrocarbons and stimulate growth in the private sector. The UAE has been attracting significant amounts of FDI in recent years, with FDI inflows reaching $22.74bn in 2022, a 10% increase from 2021. The country provides several incentives to foreign investors, such as the opportunity for investors of different nationalities to establish and own companies fully, and expedited licensing and incorporation procedures for cutting-edge technology companies looking to establish their presence in the UAE. The legal forms of FDI projects in the UAE include public joint stock companies, private joint stock companies, limited liability companies, limited partnership companies, and partnership companies.

30th January 2024|General|
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