Trade Horizons’ Market Entry Blog

When your business is stepping into international markets, it’s likely that one of the priorities will be getting the right people and teams on the ground. This will raise the question of how best to engage staff internationally. Professional Employment Organisations In recent years, organisations known as ‘employers of record’ (EORs) or ‘professional employment organisations’ (PEOs) have emerged.  These organisations are commonly used in the U.S. but in other countries outside the U.S., there are some additional local law issues that need to be considered. PEOs offer to support international expansion by employing staff on behalf of businesses.

The US is aggressively attracting overseas investment into their EV market – is this unfair or is it an opportunity you should know more about? The US is spending billions on loans and tax breaks in aid for electric car firms. President Biden has denied starting a subsidy conflict, following criticism of its $11billion investment into green energy. Manufacturer Unipart, which is set to invest in the US, says the UK cannot "compete on a level playing field".  Companies and Governments in many leading countries around the world agree.

The new US Embassy in London is a cube, a $1billion square building in booming South-West London It has been called the safest building in London. The US State Department envisioned a new Embassy that would serve as the centrepiece of one of America's longest-standing and most valued relationships. It also aspired to set a new paradigm in embassy design by representing the ideals of the American government—giving priority to transparency, openness, and equality, and drawing on the best of American architecture, engineering, technology, art, and culture.

Successful international expansion benefits companies with increased profitability and longevity, including in their domestic markets. However, according to research conducted by McKinsey, for every successful market entry, about four fail. It is not just inexperienced start-ups that suffer, many sophisticated corporations miscalculate international market entry. Trade Horizons was established to support companies to achieve global growth objectives, which may include financial (revenue and / or cost), clients, seasonality levelling, diversification, talent, suppliers, and competitive positioning.

The UK has joined the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) last week in the largest trade deal since Brexit. The UK is the first European nation to join the trade bloc. Negotiations began in June 2021. The 11 members agreed in a meeting in Vietnam on the UK’s accession earlier this month. The UK has existing trade deals with all member nations except Malaysia. The Government’s economic impact assessment estimates the deal is worth a 0.08% boost to UK GDP.