International business expansion guidance and advice
Trade Horizons’ Market Entry Blog
Our market entry blog covers a range of topics relating to international business expansion. Articles tackle many different subjects, including the initial planning and preparation stages of growing your business, advances in technology you can take advantage of, through to sales & marketing, packaging and branding advice. Written by leading experts in their field, you’ll be sure to find something of interest and real-world practical advice if you are looking to grow your business around the world.
Latest Articles
Selling in the ‘New Normal’
Securing sales remains top of the agenda for businesses big and small, as countries across the world begin to relax lockdown restrictions and life returns to a new kind of normal. So, what do businesses need to consider, when thinking about their sales strategies and the best approach to take?
Sales and Marketing Activity During Lockdown
Many companies will be finding themselves with a diminished workforce, hibernated operations and a huge sense of uncertainty about what the future holds. Very few small and medium sized enterprises (SMEs) will have put in place plans to help steer them through this period of crisis. So, what sales and marketing activity should be done now?
International Expansion – Can It Be Done Remotely?
At the start of any international expansion project it is usual to visit the targeted country or countries to get a better understanding of the market and kickstart the project. But what if you can't do that?
Trade Horizons named London Trading Company of the Year
The awards, which celebrate small and medium-sized enterprises, recognise those that provide a personal touch for their customers and thrive in highly competitive markets. Trade Horizons impressed judges with their personal manner, consistency of their reviews and overall attentiveness to clients. It is their second award in recent months, after being named Best UK Market Entry Execution Specialist by the Small Business Awards in February.
The UK’s Top Indian Companies
The latest India Meets Britain Tracker, produced by Grant Thornton UK LLP and the Confederation of Indian Industry, gives a fantastic snapshot of the fastest-growing Indian companies in the UK. According to the report, 62 companies achieved an annual growth rate of 10% or more this year.
Recent Consumer Trends & Market Entry Strategy in China
The Chinese economy slowed down in 2018 and many western companies and e-commerce sites are now feeling the full effects. Those looking to newly establish there may also now find the appetite of Chinese distributors, retailers and consumers for western brands to be diminished.
