Market Entry Blog

International business expansion guidance and advice

Market Entry Blog

Trade Horizons’ Market Entry Blog

Our market entry blog covers a range of topics relating to international business expansion. Articles tackle many different subjects, including the initial planning and preparation stages of growing your business, advances in technology you can take advantage of, through to sales & marketing, packaging and branding advice. Written by leading experts in their field, you’ll be sure to find something of interest and real-world practical advice if you are looking to grow your business around the world.

Latest Articles

Announcing The LatAm Edge Awards

Trade Horizons is very proud to announce the establishment of the LatAm Edge Awards - the first British Awards to assist the establishment and growth of Latin American Tech companies in the UK. The award identifies ambitious Latin American companies with a proven business model and the potential for scalability within the UK and beyond, and helps them realise international growth.

5 Typical Fails in International Expansion – Part 5

The last market entry mistake is a trap that companies frequently fall into: this is the 'illusion' of being able to generate substantial new foreign income (attractive pricing and strong currency) based on only utilising home resources and costs (usually lower cost and weaker currency). This mistaken belief in the ability to create 'gold' from very little investment is surprisingly common and usually results in failure.

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