International business expansion guidance and advice
Trade Horizons’ Market Entry Blog
Our market entry blog covers a range of topics relating to international business expansion. Articles tackle many different subjects, including the initial planning and preparation stages of growing your business, advances in technology you can take advantage of, through to sales & marketing, packaging and branding advice. Written by leading experts in their field, you’ll be sure to find something of interest and real-world practical advice if you are looking to grow your business around the world.
Latest Articles
Package your Product for UK Market Entry – 7 Tips for Effective Packaging
As the UK economy continues to outperform other EU markets, many international brands are choosing the UK as a launch platform to enter Europe. However with such diverse cultures and tastes, aesthetic preferences, languages, and legal disclosures, how can a brand successfully steer through the landmine of product packaging and deliver not only a legally compliant product, but also one that appeals to the consumers of the UK and rest of EU? To help get you started, here are 7 tips for making sure your product packaging is fit for UK market entry.
Market Entry: Selecting the Right Lead Person – 3 Key Soft Skills
Preparation is essential when expanding to a new market - it will make the difference between success or failure. However, the success of your market entry plan will also be dependent on the right lead person in the new market. Do they possess the right 'soft skills' to execute your plan and develop your business? Three essential 'soft skills' are considered here for selecting the right person to lead your market entry.
Exporting to the UK? 5 Tips for Setting the Right Price
With the UK growing faster than any other economy in Europe, and household spending rapidly on the increase, many European manufacturers are eyeing up Britain as a lucrative export market and vital source of sales growth. On top of this, a strengthening Pound (GBP) against the Euro (EUR) means that products being exported from the Eurozone into the UK are becoming considerably cheaper than their US and UK competitors. So how do you establish a robust and attractive pricing strategy for your products in the UK? Here are our top 5 tips.
Guidance for Getting your Business Visa for Non-EU Nationals – Part 2
This is the second of two articles providing guidance on UK visa options for non-EU nationals looking to establish their businesses in the UK. This article gives an overview of applying for the Tier 1 (Entrepreneur) Visa.
Will My Brand Translate? 10 Factors to Consider When Entering a New Market
When expanding your business internationally and moving into a new country or territory for the first time, it is vital to consider whether your brand translates well into the new market. Cultural differences, a symbol, colour or strapline that works well in your home country may have very different meanings in another and may even cause a market entry fail. Using well known brands as examples we consider 10 key factors that caused problems because some aspect of their brand did not translate.
Expanding to New Markets: 5 Common Mistakes in Market Entry
In the world of International Market Expansion a lot of market entry initiatives fail due to execution of the strategy, or even due to the lack of a strategy in the first place. We've outlined five common mistakes that cause companies to give up completely, retreat, require more money than planned, or need more investment of resources to make it work.
