International business expansion guidance and advice
Trade Horizons’ Market Entry Blog
Our market entry blog covers a range of topics relating to international business expansion. Articles tackle many different subjects, including the initial planning and preparation stages of growing your business, advances in technology you can take advantage of, through to sales & marketing, packaging and branding advice. Written by leading experts in their field, you’ll be sure to find something of interest and real-world practical advice if you are looking to grow your business around the world.
Latest Articles
Announcing The LatAm Edge Awards
Trade Horizons is very proud to announce the establishment of the LatAm Edge Awards - the first British Awards to assist the establishment and growth of Latin American Tech companies in the UK. The award identifies ambitious Latin American companies with a proven business model and the potential for scalability within the UK and beyond, and helps them realise international growth.
Trade Horizons Supporting TechDay London 2016
Trade Horizons is delighted to be supporting TechDayHQ with its first TechDay event outside of the US, in London on 27th October 2016. Over 200 startups and 7,500+ press, investors and early adopters from the UK, Europe and the US will be attending the event which will be held at Old Billingsgate in the heart of London.
Expanding to the UK? What to do now, after the EU Referendum?
Following the UK vote to leave the EU, many international businesses that were planning to expand to the UK - or who are (or were) already in the process of doing so - are asking what to do now? How do we proceed? In our article we outline some key facts and Trade Horizons' general perspective.
5 Typical Fails in International Expansion – Part 5
The last market entry mistake is a trap that companies frequently fall into: this is the 'illusion' of being able to generate substantial new foreign income (attractive pricing and strong currency) based on only utilising home resources and costs (usually lower cost and weaker currency). This mistaken belief in the ability to create 'gold' from very little investment is surprisingly common and usually results in failure.
5 Typical Fails in International Expansion – Part 4
One of the most common hopes that I hear expressed is 'we just need a PO to get going'. Companies that are looking for their first sale or contract to generate enough revenue to sustain expansion into a new country are more often than not doomed to fail.
5 Typical Fails in International Expansion – Part 3
A surprising, but not uncommon, market entry fail is when companies expand to a new territory and are not clear about what they are trying to achieve, nor have an approach that defines tactical objectives and a clear estimate of the costs of the exercise. It's an approach which is entirely, 'Let's start and see".